AHD / MR SUSAN
Mr Susan
Ramen Bar / Berlinale
Challenge
The independent food industry in Berlin has seen exponential growth over the last 10 years. As Berlin becomes increasingly international, the demand for more even more international cuisine and accessible culinary experiences has seen a boon in markets, restaurants and food trucks.
Mr Susan, the brain child of one Susan Choi, has surfed this wave direct from LA to Berlin, via Seoul.
From their early days providing ramen to fledgling foodies at Berlin’s Markthalle Neun, Mr Susan have fed and watered the red carpet at Berlinale, the movers and shakers at Berlin Fashion Week and, perhaps as importantly, all of those folk hankering for something fresh, delicious and beautifully creative.
The brand developed organically with Mr Susan, creating a whole family along the way.
Left: Bun DMZ / Burgers & Hip Hop Right: Mr Susan Bloody Oyster Bar / Bar Market
Selection of characters / Berlin fashion week / Type / Burgers & hip hop
Proposal presentation materials / PyeongChang Winter Olympics
Berlin Fashion Week Posters