COLLECTIVE LONDON / GLASSBOX

Glassbox Brand Refresh

Challenge

More people than ever rely on apps and platforms to shop, entertain, seek out information and, especially since COVID, order their meals. This massive adoption and use makes the failings and errors on said services more apparent than ever.

Glassbox provides realtime analytics and tools so that business can track how their clients are using their services and, crucially, suggest fixes when things go wrong.

These insights help remove friction and reduce pain points, helping to boost loyalty and create sleek digital services.

Glassbox was in Series C funding and had secured 40M to develop their offering and felt their current brand, whilst positively received, would benefit from ‘maturing’ a little.

Solution

To reflect the progression of Glassbox from a successful start-up to a major player a brand refresh, etc. etc.