Audi 100 Days

100 daYS WITH AUDI, creatING ONE POSSIBLE FUTURE.

Three months utilising agile working methodology and google sprint exercises to firstly create multiple concepts for audi products, then to refine and re-evaluate until we have one MVP. 

Fourteen weeks. One hundred concepts. One prototype. Lots of pizza. 

The entire creative, strategic and ux strategy supported by rich visual interpretations of personas, concept posters, user journeys, mini brand identities and finally prototype designs.

THE RESULT

A working MVP, an A0 Poster, a movie, documenting the process and a t-shirt with a flamingo on it.

More importantly, eight senior managers returning to Ingolstadt highly motivated and excited about sharing their experience and learnings.