IDEAN / BSH

Multi-Screen Kitchen

 
 

CHALLENGE

The car purchase journey is complicated and daunting, which is why more and more buyers are now arming themselves with the facts before even visiting a dealer.

The journey becomes even more complicated for female buyers, who despite buying 62% of all new cars in the USA (and influencing 85%) are three times more likely to have a bad dealer experience than a man.

 

Solution

How do we create a seamless, non-biased buying experience? An evolving, organic process. A revolution in sales.

Through KAI –  our friendly AI. Kai leads our users through the selection process, that is both on and offline.

Clearly structured flows quickly establish where the user is in within the purchase process and adjusts intelligently and appropriately.

The learning process, equal for KAI and the user, helps us understand and document the precise needs of the car buyer, regardless of gender, ethnicity or social standing.

After a defined period of learning from multiple users and experiences, the wealth of information is formulated into a cohesive plan to revolutionise the buying process, be it online or in a bricks and mortar dealer.

The information, with expert input is widely shared across the industry. 

Change needs to happen. Everywhere.