It's common knowledge that Volkswagen make great cars. Reliable, well designed and with a breadth of range to suit every need. Volkswagen is also synonymous with a light hearted approach to advertising their product.
We combined both in a quick-fire pitch, making a tongue in cheek comment on the relationship between car and owner. The whole eco-system was designed to reference dating, rather than automotive sites. Offering ‘Perfect match’ calculations and advice from those in similar situations, with the same needs and desires.