Soundcloud - Are you on it?

Currently based in Berlin, San Francisco, New York and London and with over 40 million registered users and 200 million listeners, SoundCloud is universally recognised as the platform for the sharing and streaming of audio.

We were tasked with communicating the benefits of this platform, not only to producers and djs, but also podcasters, journalists, sports commentators and everyone else that could benefit from this service.

The campaign ‘Are you on it?’ was created for this purpose and applied across social channels, the SoundCloud site and the subsequent campaign site and motion graphics we created. The site communicates the simple steps to getting your work known and appreciated, all of which begin with that first step, ‘getting on it’.

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An extension of the materials into print was also planned with posters and t-shirts created.