Ubimet - Morecast
Ubimet provide precise, real-time weather information to transport and logistics services, insurers and the media. This intel is gathered from a database fed by over 28,000 stations around the globe. Morecast, was to be their own customer facing solution.
I was involved with consulting on not only the brand mark, but also overall look and feel, the specifics of the weather iconography, app design and brand positioning.
Both traditional and ambient media campaigns were developed based around the concept of insight, communicated at the precisely the right moment. With Ubimet currently involved in motorsports and yachting, sponsorship applications were also considered.