Audi Future Vision
A 2, 5 and 10 year strategy for the luxury car brand.
To create a brand vision that revolutionises not only how it sells product, but also how it engages with it’s customer base.
To see Audi as more than an automotive brand. A brand that engages with it’s customer base in multiple touch points both domestically and beyond.
Engaging the client with initial sketched tissue sessions and workshops. Utilising hand drawn user journeys and plans (sometimes live) to encourage debate and participation.
To take these learnings and insights then develop them into convincing visual interactive experiences and user journeys.
A rather substantial pitch document. Documenting a clear vision for the next two to five years and then some convincing science fiction.