Volvo Construction Equipment
A GLOBAL PLATFORM WITH DEALER NETWORKS
The creation of an adaptable platform that would work not only in Europe, with it’s single dealer network, but also in North America, where a dealer may also stock direct competitors such as John Deere and Caterpillar.
The platform needed to offer concise information, rich content and comparisons and, crucially, a direct push to dealer.
The actual content was not only targeting the fleet manager, or owner, but also the operators, key influencers in this sector. Subsequently, the 3 key points of each piece of equipment were surfaced first, making content scannable, then other factors to consider shown in graphic and video form.
Each page is created from specific modules, to allow flexibility across the afore mentioned markets, but, if used as specified, the page creates a classic ‘sales funnel’.
A CMS platform with independent dealer sites, currently rolling out in North America with the rest of the world to follow.