Baume et Mercier - Clifton
Running in parallel with the Baume et Mercier global relaunch, a new product launch, the Clifton range.
The Clifton is inspired by a mid-century timepiece originally created by the company. The watch is aimed at successful, younger collectors, perhaps choosing this piece as their first luxury watch. Subsequently the campaign work looked to concepts of success and took visual cues from the sharp 50s.